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July 17, 2019

Emoji 101: Do Emojis Have a Place in Your Online Marketing?

online marketing

It is the tool that you use to smile in response to something funny you read, let your friend know how much you love their Instagram post and respond to an email in a single character. What is it? An emoji! If a picture is worth a thousand words, how many is an emoji worth for your online marketing plans?

Emoji 101ย 

Emojis are tiny pictures that can be seen all over social media and messaging apps. While they might seem like a recent phenomenon, they were invented in 1990 by the Japanese designer Shigetaka Kurita. Kurita took his inspiration from Japanese kanji and originally designed them as small, black and white images. Apple is credited with helping to popularize emojis when they introduced the first collection in a keyboard on the first iPhone. After seeing the popularity of emojis, Android created another set for Android devices. Today, some experts call emojis the new universal language.

What Are the Most Popular Emojis?ย 

  1. Face with tears of joy or laughter ๐Ÿ˜‚
  2. A heart โค๏ธ
  3. Smiling face with heart-shaped eyes ๐Ÿ˜
  4. Happy face โ˜บ๏ธ
  5. Unamused face ๐Ÿ˜’
  6. Two hearts ๐Ÿ’•
  7. Face giving a kiss ๐Ÿ˜˜
  8. Tired/weary face ๐Ÿ˜ซ

Should You Use Emojis in Online Marketing?ย 

In short: it depends! If you work in a more formal industry or sector, like at a law firm, emojis could be seen as unprofessional even in an online marketing context. However, if you work for a more casual business, like a landscaping company or photographer, it could be an awesome tool. One study in Psychologist World found that, when using emojis alongside a written message, readers felt more of an emotional connection to the post. What company doesnโ€™t want its customers more emotionally invested?

Emojis have also been shown to increase email open rates and click-through rates. Take this example of how much more engaging an email subject line could be just by adding an emoji:

Increase Your Website Traffic By 10%

Increase Your Website Traffic By 10% ๐Ÿš€

By adding a single emoji, you can increase viewer interest and make your subject line more eye-catching. On social media, emojis also increase viewer engagement.

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